CannaBiz on The Drive with Steve Jaxon: California Cannabis Tourism Association

Golden State Government Relations
01.07.19 12:08 PM Comment(s)
  • CBiz010319

CannaBiz on The Drive with Steve Jaxon: Listen Now! 

Nick and Steve welcome back Brian Applegarth, Founder and President of the California Cannabis Tourism Association (CCTA), a group dedicated to helping travel/tourism industries and bureaus integrate cannabis, and its consumers, into their business models. 

As 2019 unfolds, the CCTA emphasizes the amount of travelers who head to California in the hopes of participating in recreational cannabis consumption. Even though the state officially legalized adult-use with Prop  94, travelers run into issues finding canna-friendly jurisdictions, on-site consumption lounges, and 420 friendly lodging. 

But in the past few months, Brian has noticed growth in interest that he predicts will positively impact both industries. Hospitality businesses are starting to include cannabis in their business models- whether it be through signs that explain what forms of consumption are allowed, educational pamphlets, or partnerships with tour companies. This year, tourists should be able to access several more events, articles, and businesses that will change the game for canna-tourism by developing the legal cannabis market and strengthening California's tourism model. 

The CCTA is working to draft legislation, educate businesses, and build bridges between the tourism markets and cannabis industry. Their goal is to create an infrastructure that works alongside cannabis’ unique culture and history by creating opportunities for businesses and consumers to engage.

Learn more and become a member today at


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