Erich Pearson started growing cannabis in ‘98, and became politically involved with the industry shortly after. SPARC now has retail locations in the city and across Sonoma County!
Lauren Funaro joined Steve again in the studio to welcome Jigar Patel, President of the NorCal Cannabis Company. Jigar discusses the company’s development, expansion, and unique role as a vertically integrated business.
The legal cannabis industry’s first fully regulated year ended in a sprint. With the ability to issue temp licenses ending on January 1st, businesses rushed to submit, rapidly increasing the amount of active permits.

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