Due to the relatively small number of signatures
required to qualify a local referendum or initiative
in California, it has become an expectation that any
land use proposal that runs into organized opposition
is likely to end up on the ballot and be subject to voter
approval. Over the last 15 years, we have worked on
more than a dozen successful efforts to support high-quality,
sustainable local development proposals - and oppose
Our recent clients include major sports teams,
affordable housing providers, a private college,
community groups, retail shopping centers,
and private developers of transit-friendly and
infill commercial, residential or office proposals.
In each of these efforts, we achieved our clients'
goals by building grassroots support as well as
communicating the benefits of specific proposals
through paid and earned media.